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So what is Organic Cotton?

Across the world, millions are starting to question the orthodoxy of fast fashion. Who made my clothes? What is their environmental impact? Why is this so cheap?

Scroll down to find out more about what organic cotton has to offer the sustainable fashion movement.

2 minute read

Conventional Cotton: Thirsty and Dirty

Dubbed the 'world's dirtiest' crop, convention cotton drinks up a whooping average of 29,000 litres of water per 1kg produced. And that's not to mention the chemicals. Conventional cotton uses around 16% of the world's insecticides, and 7% of global pesticides, contaminating our land, air and soil - and people too. WHO estimates that over 350,000 people are annually killed by pesticide poisoning - not to count those who die from chronic diseases associated with exposure.

Pesticides have been linked with global declines in bee and pollinator numbers. Around 1/3 of the food we eat, and 80% of European wildflowers rely on bee pollination. Bees allow plants to fruit, seed and breed, providing food and habitat for a range of other creatures - poisoning bees is like pulling cards from the bottom of nature's card pyramid.


Better for the land, water and people: organic cotton is grown without chemicals using natural farming methods, but still represents less than 1% of cotton grown worldwide.

Why is Organic Cotton better for people + the planet?

  • No harmful chemicals or pesticides are used to grow organic cotton, saving the wildlife and people that would have come into contact with these chemicals. Natural methods like crop rotation are instead used.
  • Organic Cotton uses 88% less water than conventional cotton. Largely grown in rain-fed areas, farmers do not need to rely on extracting ground-water to irrigate organic cotton, something which can put strain on local community water resources. In addition, no water is wasted diluting pesticides to 'safe' levels to enter waterways.
  • Healthier soil - organic farmers use natural methods like composting to increase soil quality, instead of chemical fertilisers. Healthy soil helps regulate water supplies, acting like a sponge during times of flooding and holding water longer in a drought.
  • Giving control back to farmers. Genetically Modified (GM) seeds are forbidden in organic farming. Farmers save their seeds each year, rather than relying on a handful of GM corporations. Many organic certifications, such as the Global Organic Textile Standard (GOTS), include strict social criteria such as fair wages, working conditions and hours. 
  • It's softer! The hand-picking of organic cotton allows it to maintain stronger, longer and softer fibres, which are not damaged by the harsh chemicals used in conventional farming. A distinctive quality can be felt in the fabric. 


Organic Cotton Clothing


100% Organic

No pesticides here please. Look to the label on your t-shirt for the Organic and Ethical fashion certifications.



Clothing that will return to the earth. Organic cotton clothing will not shed microplastics when washed, and will break down naturally at the end of its life. 


Designs that matter

Don't compromise on style.
Been looking for sustainable fashion that's still innovate and fun? You've come to the right place.


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